B2B Digital Commerce Resources
Research, guides, benchmarks, and templates from the Association and its members.
Jul 16, 2026
Dechay Watts on Why B2B Loyalty Depends on Operational Trust, Not Perks
Dechay Watts, VP of Digital Marketing Services at Smith Commerce, joins Justin King to explain why B2B loyalty is a business strategy built on operational trust — not points, perks, or discounts.
Jul 10, 2026
Execution Over Activity: How Radu Munteanu Is Rethinking B2B eCommerce for Distributors
Luminos Labs founder Radu Munteanu joins Justin King to unpack why B2B eCommerce projects stall — misaligned incentives, activity mistaken for progress, and how transparency around AI usage and lean execution rebuilds trust with distributors and manufacturers.
Jul 8, 2026
Novatize CEO François-Jérôme Gosselin on Composable Commerce and the Future of B2B Product Data
François-Jérôme Gosselin, co-founder and CEO of Novatize, joins Justin King on The B2B eCommerce Show to walk through the 2026 State of B2B eCommerce report — what the data says about AI spending, composable commerce, product data enrichment, digital revenue, ownership of eCommerce, and where manufacturers and distributors should actually start.
Jul 7, 2026
Sabrina Williams on Building B2B eCommerce in Telecom Distribution: Data, Digital Adoption, and an AI Use Case Worth Watching
Sabrina Williams of Power & Tel on the marketing-technology niche, growing digital adoption in telecom distribution, and using AI to triage quote requests.
Jul 6, 2026
Teresa Herrmann on Building B2B eCommerce in Hydraulic Manufacturing
Teresa Herrmann of Bailey International on multi-channel catalog management, the data work behind digital commerce, and building eCommerce expertise in hydraulic manufacturing.
Jul 3, 2026
Why Piers Gorman Says B2B Payments Are the Most Overlooked Lever in Digital Transformation
TreviPay's Piers Gorman on the expectation gap between buyers and sellers, the fraud landscape reshaping credit decisions, and why payments belong in the digital transformation conversation from day one.
Jun 30, 2026
How Colleen Daly and Divyaanshu Makkar Are Reimagining AI, Customer Experience, and Operational Agility for Manufacturers and Distributors
Justin King sits down with Colleen Daly of The Howard Elliott Collection and Divyaanshu Makkar of WizCommerce on lean teams, AI for productivity, and why digital transformation starts with real business problems.
Jun 29, 2026
How Lorrie Mizuko Built a B2B eCommerce Career by Saying Yes to the Unfamiliar
Lorrie Mizuko, VP of Digital Marketing at ADI Global Distribution, joins Sarah Falcon on curiosity, discomfort as a growth signal, and building a B2B eCommerce career through adjacent moves.
Jun 29, 2026
eProcurement Integration: Where Buyers Actually Buy
Justin King, Beth Segovia, and Kevin Kazenmayer of TradeCentric on why enterprise buyers work inside Coupa, SAP Ariba, and Jaggaer — and why suppliers who aren't connected may be invisible.
Jun 11, 2026
Why a B2B eCommerce Agency Is Critical for a Replatforming Project
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Jun 8, 2026
Rebecca Xing on Closing the Product Data Gap for B2B Manufacturers and Distributors
May 30, 2026
Jessica Wetzel on Two Decades Connecting B2B Buyers and Suppliers
Jessica Wetzel, Director of Product Management at TradeCentric, on building first-of-its-kind roles across two decades of B2B, and where AI earns its place in eProcurement.
May 11, 2026
Master Data Powers B2B eCommerce for Manufacturers and Distributors: A Conversation with Nichole Hess
For nearly two decades, Nichole Hess has been quietly building the layer that everything in B2B eCommerce sits on top of: clean, governed, trustworthy product data.
May 4, 2026
25 Years of B2B Commerce and a New Ambition: How Shannon Zonca Is Transforming Digital at MillerKnoll
MillerKnoll has been doing B2B eCommerce for more than twenty-five years. Shannon Zonca is transforming digital at the furniture leader.
Apr 28, 2026
From Military Expeditions to HVAC eCommerce: How Isabel Cloutier Is Building Digital Strategy at Innovair Solutions
The eCommerce director at a Quebec-based HVAC manufacturer and distributor brings lessons from the Canadian Forces to digital transformation.
Apr 23, 2026
From 2% to 25% Online with AJ Brenner
Justin King speaks with AJ Brenner about his journey from B2C eCommerce into industrial distribution and driving digital adoption at ARG Industrial.
Apr 16, 2026
Build Connected Commerce or Get Left Behind: Why B2B Integration Is the Future with Beth Segovia
Beth Segovia, CEO of TradeCentric, on why integration, not the storefront, is now the minimum expectation for B2B commerce.
Apr 2, 2026
The Hidden Engine of E-Commerce with Rob Gonzalez
Rob Gonzalez, Co-Founder of Salsify, on how product experience powers B2B eCommerce.
Apr 2, 2026
The Real State of B2B Commerce (It's Not What You Think) with Paul Do Forno
Paul Do Forno joins the B2B eCommerce Show to examine the forces reshaping B2B eCommerce and digital transformation.
Mar 31, 2026
The Real Power of Product Data with Kerry Young
Kerry Young, President and COO of Bluemeteor, joins Justin King to unpack how AI, automation, and product information strategy are redefining scale in B2B commerce.
Mar 31, 2026
The Truth About B2B Data with Matthew Dares
Matthew Dares, Partner and Head of Customer Success at TORQ IT, joins Justin King to explore how operational discipline, master data, and AI intersect in B2B commerce.
Mar 31, 2026
The Right Technology, The Wrong Customer: What PIM Vendors Can Learn From Elias Howe
Article Four of Four — The B2B Ecommerce Association White Paper Series on PIM Innovation.
Mar 30, 2026
From Beer to Millwork: How Tonia Coletta Is Leading B2B Commerce Transformation at Metrie
Tonia Coletta spent fifteen years in the beer industry before moving to millwork. Now she leads B2B commerce transformation at Metrie.
Mar 24, 2026
How 3M Is Bringing AI and Digital Strategy to Industrial B2B eCommerce
Jen Watters of 3M joins the B2B eCommerce Show to talk about digital transformation inside a global industrial manufacturer and 3M’s new AI-powered Ask 3M assistant.
Mar 23, 2026
From Zero Online Sales to a Digital Tidal Wave: How Deirdre Peters Built B2B eCommerce at Boston Scientific
When Deirdre Peters joined Boston Scientific six years ago, the company was an $11 billion global medical device manufacturer with no online sales. That fact,
Mar 16, 2026
How Stacy Hanks Is Raising the Bar for Buyer Experience in B2B Digital Commerce
Stacy Hanks, VP of Global Digital Commerce at SureWerx, brings an operator’s eye to B2B digital transformation after six years at Amazon and time at Master Lock.
Mar 13, 2026
Why B2B eCommerce Success Starts With Executive Alignment, Not Technology
Novatize CEO François Gosselin on unified commerce, customer adoption, and the organizational change that technology alone cannot fix.
Mar 5, 2026
Building for the Pro Customer: How Brooke Logan Is Unifying Commerce at Genuine Parts Company
Brooke Logan, Director of Omni Experience at Genuine Parts Company, leads unified commerce across NAPA Auto Parts and Motion Industries with a pro-customer focus.
Feb 26, 2026
Commerce Is Bigger Than Checkout with David Blue
David Blue, Founder and CEO of Saltbox Management, joins Justin King to explore “Big C” Commerce, the omnichannel reality of how B2B companies actually make money.
Feb 23, 2026
The Digital Mistake Killing B2B Distributors with Bob Lewis
Bob Lewis, founder of Impaqx and one of the original architects of modern PIM for wholesale distribution, joins Justin King to explain what independent distributors get wrong about digital.
Feb 7, 2026
The Systems That Power B2B Commerce
A foundational walkthrough of how eCommerce, ERP, PIM, CRM, integration layers, and external buying channels come together to power B2B digital commerce.
Jan 27, 2026
B2B Integration Is Broken with Tom Flierl and Ethan Koehler
Tom Flierl and Ethan Koehler of Amla Commerce join Justin King to unpack why integrations are the highest-risk part of B2B eCommerce and how Znode’s Commerce Connector rethinks the model.
Jan 16, 2026
Inside B2B’s AI Shift with Marc Vasquez
Marc Vasquez, Head of Digital Commerce at Ideal Tridon Group, joins Justin King to explore how AI, digital tools, and community-driven leadership are reshaping B2B manufacturing and distribution.
Jan 7, 2026
From Evangelizing to Executing with Jason Greenwood
Jason Greenwood, founder of Greenwood Consulting, joins Justin King to discuss how B2B companies can drive real digital ROI without forcing customers to change how they buy.
Sep 29, 2025
The Agents Are Coming: What OpenAI and Stripe Just Told Us About the Future of B2B Commerce
OpenAI and Stripe just announced instant checkout in ChatGPT, the Agentic Commerce Protocol, and Shared Payment Tokens. Here’s what that means for B2B.
Jul 24, 2026
The Foundations of PIM in B2B eCommerce for Manufacturers and Distributors
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Jul 24, 2026
Why AI-Powered Order-to-Cash Is Becoming a Revenue Driver in B2B
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Jul 22, 2026
Guide: How to Select a B2B eCommerce Platform
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Jun 21, 2026
Webinar Replay: PIM Strategy for Manufacturers
A 45-minute session with industry leaders on building a scalable PIM foundation for complex product catalogs.
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