B2BEA Academy
Unlock the Power of B2B eCommerce with Expert Training & Certifications
Boost your teams skills and capabilities in B2B ecommerce with comprehensive and tailored learning programs.
B2BEA Academy Training & Certifications
Foundational Learning
B2B eCommerce Professional: Level 1 Certification
Included in annual B2BEA membership fee of $395 USD
Earn a certification
Equip your organization with a deep understanding of the evolving B2B landscape. This course delivers the essential knowledge of eCommerce fundamentals, ensuring alignment across all teams. Perfect for setting the stage for long-term success, this foundational training covers vital concepts, strategies, and best practices.
Advanced Training
Driving Customer Adoption in B2B
$995 one time cost
Lifetime access with B2BEA annual membership
Earn a certification
Master the framework that empowers B2B companies to onboard and engage customers effectively with their eCommerce platforms. Learn key strategies, organizational transformation techniques, and actionable steps to elevate customer engagement and boost revenue growth. This course will supercharge your eCommerce success.
Foundational Learning
$995 one time cost
Lifetime access with B2BEA annual membership
Earn a certification
Develop the expertise to conquer the B2B sales landscape. Learn how to effectively sell to manufacturers and distributors by mastering go-to-market strategies and understanding key buyer personas, from CEOs to product teams. This course empowers you to connect with decision-makers, build trust, and close deals in this highly specialized market.
Organizational Certification
Annual cost
Organizational Level
Official certification
Showcase your organizations expertise in B2B eCommerce and digital transformation within manufacturing and distribution. Earn the “B2BEA Certified Partner” seal and demonstrate your ability to deliver measurable results for B2B clients.
Who should take these courses?
Manufacturers and Distributors
Perfect for digital teams, management, and executives aiming to drive digital transformation and align on core B2B eCommerce principles.
Technology vendors
Ideal for sales, marketing, product, and customer success teams eager to expand their knowledge of the B2B landscape, enabling them to sell and support solutions for manufacturers and distributors with precision
System Integrators and Agencies
Equip your teams with best practices for implementing and supporting B2B eCommerce solutions, ensuring your clients receive expert-level service and strategy.
Consultants
Build a rock-solid foundation to guide your clients in navigating B2B eCommerce strategies, ensuring they thrive in the rapidly evolving digital marketplace.
Program details
Duration
Flexible and self paced learning with interactive modules.
Format
Online and on demand with Justin King, who brings his years of experience and success to guide you every step of the way.
Certifications
Earn valuable certifications upon completion.
Pricing
Individual and volume based group discounts available.
What our members are saying
Meet Justin King, your instructor
Meet Justin King, your instructor
Justin King is a recognized B2B eCommerce thought leader with extensive experience helping manufacturers and distributors accelerate digital transformation.
He built Salsify’s B2B practice, founded B2X Partners, and grew Oracle Commerce B2B from 3% to over 55% of sales. Justin also developed B2B messaging for Hybris in the US. His practical, results-driven approach makes him a sought-after expert and educator.
