Enablement built for manufacturers, distributors, and the vendors who serve them
Benchmark where you stand, upskill your team, and run customized workshops on the capabilities that move B2B revenue, customer adoption, product content, search & merchandising, and AI.
Digital Maturity Assessments
Know exactly where you stand before you invest another dollar.
A structured evaluation of your B2B digital commerce operation across strategy, platforms, customer experience, data, and organization. Get a scored report, industry benchmark, and prioritized roadmap.
- Scored across 10 dimensions of B2B digital maturity
- Benchmark against industry and company size
- Prioritized roadmap you can share with your leadership team
On-demand Courses & Certifications
Level up individual contributors and entire teams on their schedule.
Self-paced courses and professional certifications taught by operators who have actually built and run B2B digital commerce programs at manufacturers and distributors. From foundations to advanced specializations.
- Role-based tracks for marketing, product, sales, and IT
- Recognized B2B eCommerce Professional certifications
- Team licenses with reporting for L&D leaders
Customized Workshops
Private, hands-on sessions run with your team on the capabilities you need next.
Delivered virtually or on-site, our workshops are built and facilitated by practitioners who have led these programs inside manufacturers and distributors. Choose one focus area or combine several into a multi-day intensive.
Vendor training for teams selling and servicing manufacturers and distributors
Software vendors, technology vendors, systems integrators, and agencies working in B2B need teams who speak the language of manufacturers and distributors. We train your account executives, solution consultants, customer success, and delivery teams on how B2B buyers actually operate — so you shorten sales cycles and land engagements that stick.
- B2B commerce fundamentals for AEs and SCs
- Discovery frameworks tuned to manufacturers and distributors
- Enablement for customer success and delivery teams
- White-labeled certifications for your partner ecosystem
Book a call with the Academy team
Tell us a bit about your team and goals. Someone from the B2B eCommerce Association team will be in touch shortly.