B2BEA Academy
Unlock B2B eCommerce success with these essential courses
Boost your teams skills and capabilities in B2B ecommerce with comprehensive and tailored learning programs.
B2BEA Academy Training & Certifications
Foundational Learning
B2B eCommerce Professional: Level 1 Certification
Included in annual B2BEA membership fee of $395 USD
Certificate upon completion
Designed to help organizations understand the B2B landscape and the fundamentals of eCommerce. This course is perfect for level-setting across the entire organization, providing a foundational understanding of B2B eCommerce concepts, strategies, and practices.
Advanced Training
Driving Customer Adoption in B2B
$995 one time cost
Lifetime access with B2BEA annual membership
Certificate upon completion
This course provides a practical framework to help B2B companies onboard and engage customers with their eCommerce platforms. Learn key strategies, organizational changes, and step-by-step tactics to drive long-term customer adoption, boost engagement, and maximize ecommerce revenue.
Foundational Learning for Vendor Professionals
How to Sell to Manufacturers and Distributors
$995 one time cost
Lifetime access with B2BEA annual membership
Certificate upon completion
Focuses on mastering the go-to-market strategies needed to effectively sell to manufacturers and distributors. Gain a clear understanding of key buyer personas (CEO, CIO, CMO, Product teams), what drives and motivates them, the language to use with them, and where they spend their time (their circles and trusted environments). Learn the key techniques, messaging, and tactics to engage decision-makers, build relationships, and close deals in the complex world of B2B sales.
Who should take these courses?
Manufacturers and Distributors
Ideal for digital leaders, management teams, and executive leaders looking to align their organization on B2B eCommerce fundamentals and drive digital transformation.
Technology vendors
Perfect for sales, marketing, product, and customer success teams who need to better understand the B2B eCommerce landscape and effectively sell and support solutions for manufacturers and distributors.
System Integrators and Agencies
Equip your teams with the knowledge to effectively implement and support B2B eCommerce solutions for clients, ensuring a strong foundation in industry best practices.
Consultants
Build a solid foundation to guide your clients through their B2B eCommerce strategies and ensure they are prepared to succeed in the evolving digital market.
Program details
Duration
Flexible and self paced learning with interactive modules.
Format
Online and on demand with Justin King, who brings his years of experience and success to guide you every step of the way.
Certifications
Earn valuable certifications upon completion.
Pricing
Individual and volume based group discounts available.
What our members are saying
Meet Justin King, your instructor
Meet Justin King, your instructor
Justin King is a recognized B2B eCommerce thought leader with extensive experience helping manufacturers and distributors accelerate digital transformation.
He built Salsify’s B2B practice, founded B2X Partners, and grew Oracle Commerce B2B from 3% to over 55% of sales. Justin also developed B2B messaging for Hybris in the US. His practical, results-driven approach makes him a sought-after expert and educator.
