Motion Wins for Customer Adoption at APAC Industry Awards 2025

Motion Asia Pacific has been awarded Best Customer Adoption Strategy at the 2025 B2B eCommerce Industry Awards Asia Pacific, held as part of B2B eCommerce World APAC. The award recognises Motion's practical and people-led approach to bridging the gap between traditional sales relationships and digital adoption.

Zac Gray, GM of eCommerce, accepted the award on behalf of the team.

A Strategy Built on People, Not Just Platform

When Motion launched Motion.com.au, initial uptake was slower than expected — a common challenge across B2B. Rather than waiting for change, the team invested in a new model: the Digital Customer Experience Manager (DCXM).

DCXMs worked directly with customers and branch teams to build digital confidence through live support, training sessions, and feedback loops that informed platform updates.

The result wasn't overnight transformation, but steady progress in registrations, transactions, and frontline engagement.

What Stood Out

Motion's program was recognised for its:

• Consistent, measurable engagement – with clear KPIs tied to calls, visits, and support
• Voice of customer integration – where feedback from users directly shaped the platform
• Sales team alignment – with reps playing a key role in encouraging adoption, not resisting it
• Scalable support model – ensuring national consistency while staying responsive to local needs

Looking Ahead

The DCXM model has now become a permanent part of how Motion supports its customers. With updates to onboarding resources, increased virtual support, and continued collaboration with internal teams, the company is focused on building sustainable digital habits — not just short-term wins.

A Practical Model for Other Distributors

Motion's win reflects a broader lesson for the industry: adoption isn't just about tools, it's about trust, clarity, and follow-through. For companies navigating similar challenges, Motion's approach offers a practical playbook grounded in execution and empathy.