Coveo Acquires Anglera, Bringing Product Data Closer to Search
Coveo has acquired Anglera, an AI-powered product data enrichment company, extending its commerce offering into the information that helps buyers find and compare products.
Coveo has acquired Anglera, an AI-powered product data enrichment company, extending its commerce offering into the information that helps buyers find and compare products.
Announced on October 29, the acquisition connects two closely related challenges: improving product discovery and improving the catalog behind it. Anglera extracts information from manufacturer specifications, PDFs, images and other sources, then standardizes and validates attributes against customer requirements while retaining source references.
“Anglera enriches data at the source, and Coveo connects it to what buyers are looking for,” said Laurent Simoneau, Coveo’s CEO and co-founder.
From Failed Searches to Better Product Information
The companies plan to connect Coveo’s search and behavioral insights with Anglera’s enrichment technology. Unsuccessful searches and frequently requested attributes could reveal gaps in a catalog, helping teams prioritize improvements and measure their effect on discovery.
Anglera customers will continue using its platform. Coveo says enrichment capabilities will also be offered to Coveo Commerce customers as an add-on, with deeper integration planned.
The potential is a more direct connection between what customers ask and what product teams improve.
A distributor might stock the right component but lack the application details, dimensions or terminology needed to make it discoverable. Adjusting search relevance cannot reliably compensate for information that is missing from the underlying record.
Search behavior could help identify which gaps deserve attention first, rather than treating every incomplete product record as an equally urgent task.
Product Knowledge Becomes Part of Discovery
For manufacturers, this reinforces the importance of making technical knowledge usable beyond a specification sheet. Distributors need information they can organize, validate and present consistently across large, multi-supplier catalogs.
The same discipline applies when an AI assistant helps a customer evaluate products. A fluent recommendation still needs dependable specifications and compatibility information behind it.
Coveo’s acquisition brings enrichment and discovery closer together. The practical test will be whether that connection helps customers identify the right product with less uncertainty—and helps commerce teams determine which data improvements actually change the buying experience.