B2B NEXT AI Returns in 2027 with an Expanded Global Leadership Summit
B2B NEXT AI is returning March 1–2, 2027 at Mountain Shadows Resort in Scottsdale, Arizona, bringing together 200 senior leaders for two days focused on practical AI strategy, investment, adoption and execution inside complex B2B organisations.
Following its inaugural event last year at Northeastern University in Portland, Maine, B2B NEXT AI is returning in 2027 with a significantly expanded event for senior leaders across manufacturing, distribution and B2B commerce.
Taking place March 1–2, 2027 at Mountain Shadows Resort in Scottsdale, Arizona, the next edition will bring together 200 senior leaders for two days focused on how AI is being applied inside complex B2B organisations.
Founded and presented by the B2B eCommerce Association, B2B NEXT AI was created to give manufacturers and distributors a dedicated forum for practical conversations about AI strategy, investment, adoption and execution.
The 2027 summit takes that idea further, with a larger community, expanded program and more opportunities for leaders to work through the questions now shaping AI in B2B.
Six conversations shaping AI in B2B
The 2027 program will centre on six major themes:
AI Strategy & Leadership — Where to invest, how to prioritise opportunities and how to build the internal case for AI.
Agentic Commerce — What autonomous agents mean for B2B buying, selling and fulfilment.
Manufacturer & Distributor Collaboration — How AI is changing the relationship between manufacturers and their channel partners.
Data & Infrastructure Readiness — The foundations businesses need before AI initiatives can move beyond experimentation.
The Human Side of AI — Workforce change, skills, adoption and how leaders bring their teams through the transition.
Measuring AI Impact — How organisations define success, measure ROI and decide where continued investment makes sense.
A working summit for B2B leaders
B2B NEXT AI 2027 will combine practitioner keynotes, peer roundtables, hands-on AI labs, curated introductions and an AI certification track.
Rather than a traditional trade show format, the summit is being built around smaller working sessions and direct conversations between senior practitioners from manufacturing and distribution.
The event continues the B2B eCommerce Association’s wider mission of empowering manufacturers and distributors to lead in B2B eCommerce, while creating a dedicated community for the leaders now responsible for AI across their organisations.
B2B NEXT AI 2027
March 1–2, 2027
Mountain Shadows Resort, Scottsdale, Arizona