ShopifyTrusted & Verified
B2B commerce for manufacturers and distributors, with customer-specific pricing, catalogs, payment terms, and self-service ordering.
B2B eCommerce Platforms Enterprise · Mid-Market
Overview
Shopify helps manufacturers, wholesalers, and distributors grow online sales and give business buyers more control over purchasing. Customers can sign in to see their products and pricing, place orders on their own schedule, and reorder without contacting a sales representative. Company accounts support multiple buyers and locations. Tailor catalogs, pricing, quantity rules, volume discounts, and payment terms to each customer. Sales representatives can also place orders for their assigned accounts, keeping assisted and self-service buying connected. Run B2B and direct-to-consumer sales on the same platform, using a blended storefront or separate stores. Connect existing product, customer, and order systems through Shopify APIs, compatible apps, and implementation partners. Businesses already using Shopify B2B include industrial filtration manufacturer KELTEC, where online-order share increased from about 20% to 40%, and foodservice equipment supplier Russell Hendrix, which reported a 43% increase in B2B online order volume.
Ideal for
EnterpriseMid-Market
Regions served
North AmericaLatin AmericaIndia & AsiaUK & EuropeMiddle EastANZ
B2B Superpowers
Self-Service OrderingCustomer-Specific PricingCustomer-Specific CataloguesAPI-First PlatformERP IntegrationCustomer PortalsVolume & Tier PricingSales Rep Assisted Ordering
Featured Report
Modern B2B buying guide
Explore how businesses personalize pricing, products, and accounts to offer self-service buying and connect B2B and direct-to-consumer commerce.
Read here
