GenAlpha TechnologiesTrusted & Verified

Overview

GenAlpha is the team behind Equip360, a flexible digital commerce solution built for manufacturers and distributors who want to boost their aftermarket parts sales and create better online experiences for their customers. Whether you’re ready to launch a new eCommerce site, set up a convenient Customer Portal, or support your dealer network with an easy-to-use Dealer Portal, Equip360 has you covered. Our solution includes interactive parts catalogs, secure ordering, and helpful analytics to make selling online simpler, faster, and more effective. At GenAlpha, we’re all about working closely with our clients—providing the digital tools, guidance, and support you need to succeed in today’s competitive parts market.

B2B Superpowers

Featured Report

Kristina Harrington on Turning Aftermarket Parts and Service Into a Digital Growth Engine for B2B Manufacturers

For most equipment manufacturers, the sale of a machine is not the end of the customer relationship. It is the beginning of one. What happens after that sale, when a part wears out or a piece of equipment needs service, often determines whether a customer stays loyal or looks elsewhere. Few people understand that dynamic better than Kristina (Kris) Harrington, chief executive officer of GenAlpha Technologies, whose Equip360 platform helps manufacturers and dealers manage aftermarket parts, service, and digital commerce.

Learn more

Product demo

Product screenshots

Reference customers

Insights from GenAlpha Technologies

• 

  podcast

  Kristina Harrington on Turning Aftermarket Parts and Service Into a Digital Growth Engine for B2B Manufacturers

  For most equipment manufacturers, the sale of a machine is not the end of the customer relationship. It is the beginning of one. What happens after that sale, when a part wears out or a piece of…