The global network & resource for B2B digital commerce
The B2B eCommerce Association is the leading community for professionals in manufacturing and distribution who want to succeed in eCommerce and digital transformation.
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Our mission is simple: to advance the B2B digital commerce industry and help develop the leaders who will define. Join the worlds largest and most engaged community for B2B eCommerce and digital transformation.
Join the network
Connect with thousands of B2B eCommerce leaders, operators, and innovators across manufacturers, distributors, and platforms worldwide.
Get certified
Earn industry-recognized certifications through our Academy and prove your expertise in modern B2B digital commerce.
Become a member
Unlock exclusive research, member-only events, and the tools you need to accelerate your B2B eCommerce strategy.
Attend an event
Join us at global summits, regional meetups, and virtual workshops built to help you learn, network, and grow.
Join the World's leading Manufacturers and Distributors
The definitive directory of B2B software & services
Explore leading vendors across the categories that power modern B2B commerce.
Where does your B2B digital commerce stand today?
Take the B2BEA Digital Maturity Assessment to benchmark your strategy, experience, technology, and operations against B2B leaders worldwide.
Take the AssessmentUpcoming events shaping global B2B
in-personB2B eCommerce Association London Roundtable Networking Lunch
B2B eCommerce Association London Roundtable Networking Lunch Join the B2B eCommerce Association in London for an informal networking lunch bringing together B2B digital commerce leaders from across manufacturing and distribution. This is a chance to step away from the usual conference format, meet peers, share ideas and have practical conversations about the challenges and opportunities shaping B2B digital commerce today. We’ll also be joined by Richard Isaac, Global Director of Search & Discovery at the B2B eCommerce Association , who will help lead a roundtable discussion around the evolving role of search, discovery and customer experience in B2B. Expect good food, strong conversation and an opportunity to build meaningful connections with others working to advance B2B eCommerce. 📍 SUSHISAMBA Covent Garden, London 📅 16 September 2026 🕐 1:00 PM Places are limited to keep the lunch conversational and valuable for everyone attending. Submit your interest below and connect with the local B2B Digital Commerce community.
virtualAdapting to AI Search: Practical AEO/GEO Strategies for Digital Growth
Organizations are seeing competitors appear in ChatGPT recommendations, leadership wants answers about AI performance, and marketing teams are being asked to increase visibility across LLMs, AI Overviews, and traditional search. Amid conflicting advice and endless new acronyms, marketers are under growing pressure to deliver AI search results without a clear roadmap. Join Harley Helmer and Matt Kirtley, SEO Team Leads at Americaneagle.com, for a practical session on how you can improve discoverability for your brand in an AI-driven search landscape. With years of hands-on SEO experience helping organizations improve search visibility, Harley and Matt bring a results-focused perspective that cuts through the noise and gets down to what works. Attend and learn: • Why some brands appear in AI-generated answers while others don't • How AI search is influencing organic visibility and traffic • Where competitors may be gaining an advantage you can't see • Practical ways to improve discoverability across search and AI platforms • How to position your brand for the next generation of search You'll leave with actionable insights you can apply immediately to strengthen visibility and guide future search strategy. Register now to save your spot!
in-personB2B eCommerce World Americas 2026
Save the date: B2B eCommerce World Americas 2026 is locked in. The B2B digital commerce community will be gathering in Indianapolis, November 2-3, 2026, this time at the beautiful JW Marriott. Expect two days of strategy, leadership, and first class networking. Practitioner-led sessions. No fluff. Just real conversations from manufacturers and distributors driving digital change across the region. We can't wait to see you all there.
Level up your B2B eCommerce expertise
On-demand courses, certifications, and workshops built by leading practitioners.
- Self-paced video courses with practical frameworks
- Certifications to validate your B2B expertise
- Custom training solutions to meet your skill gaps
Become a vendor member and connect with manufacturers and distributors
Meet and connect with manufacturers and distributors who are actively investing in B2B digital transformation — the decision-makers building the next generation of digital commerce.