Women in B2B
A network spotlighting and supporting the women leading B2B digital commerce, through events, mentorship, and shared stories.
A community built on visibility, mentorship, and momentum.
Women in B2B is a global initiative inside the B2B eCommerce Association dedicated to amplifying the voices of women shaping the future of B2B digital commerce. We host roundtables, mentorship circles, and intimate dinners at every flagship summit.
Whether you're a CIO at a Fortune 500, a founder building the next category-defining platform, or just stepping into a leadership role — there's a seat for you at this table.
Latest from the network

Sabrina Williams on Building B2B eCommerce in Telecom Distribution: Data, Digital Adoption, and an AI Use Case Worth Watching
Sabrina Williams of Power & Tel on the marketing-technology niche, growing digital adoption in telecom distribution, and using AI to triage quote requests.

Teresa Herrmann on Building B2B eCommerce in Hydraulic Manufacturing
Teresa Herrmann of Bailey International on multi-channel catalog management, the data work behind digital commerce, and building eCommerce expertise in hydraulic manufacturing.

How Lorrie Mizuko Built a B2B eCommerce Career by Saying Yes to the Unfamiliar
Lorrie Mizuko, VP of Digital Marketing at ADI Global Distribution, joins Sarah Falcon on curiosity, discomfort as a growth signal, and building a B2B eCommerce career through adjacent moves.

Rebecca Xing on Closing the Product Data Gap for B2B Manufacturers and Distributors

Jessica Wetzel on Two Decades Connecting B2B Buyers and Suppliers
Jessica Wetzel, Director of Product Management at TradeCentric, on building first-of-its-kind roles across two decades of B2B, and where AI earns its place in eProcurement.

Master Data Powers B2B eCommerce for Manufacturers and Distributors: A Conversation with Nichole Hess
For nearly two decades, Nichole Hess has been quietly building the layer that everything in B2B eCommerce sits on top of: clean, governed, trustworthy product data.