Women in B2B
A network spotlighting and supporting the women leading B2B digital commerce, through events, mentorship, and shared stories.
A community built on visibility, mentorship, and momentum.
Women in B2B is a global initiative inside the B2B eCommerce Association dedicated to amplifying the voices of women shaping the future of B2B digital commerce. We host roundtables, mentorship circles, and intimate dinners at every flagship summit.
Whether you're a CIO at a Fortune 500, a founder building the next category-defining platform, or just stepping into a leadership role — there's a seat for you at this table.
Latest from the network
Stacy Hanks on Getting Distributors to Adopt a B2B Portal, Earning Customer Trust, and Resetting Digital Expectations
Launching a B2B portal is the easy part. Getting customers to use it, and getting leadership to wait for the results, is where most digital commerce leaders earn their experience. Stacy Hanks ,…
Kristina Tonakanyan on Building B2B eCommerce in Hearing Healthcare: An Accidental Path, the Multiplier Effect, and Leading a Global Team
Kristina Tonakanyan shares how an unexpected path into B2B eCommerce shaped her leadership approach, from driving digital transformation and practical AI adoption to helping global teams grow…
Tracie Benefiel on Why B2B eCommerce Needs a Data Foundation Before AI
Tracie Benefiel approaches B2B eCommerce by understanding the full operation first, using strong data foundations and customer insight to guide technology decisions. As buyer expectations evolve,…
Courtney Seim on How Listening to Customers Built Cameron Ashley's B2B eCommerce Platform
A B2B eCommerce site built entirely from customer conversations, rather than a template borrowed from B2C, tends to look different from the outside and perform differently on adoption. That is the…
Sabrina Williams on Building B2B eCommerce in Telecom Distribution: Data, Digital Adoption, and an AI Use Case Worth Watching
Sabrina Williams of Power & Tel on the marketing-technology niche, growing digital adoption in telecom distribution, and using AI to triage quote requests.
Teresa Herrmann on Building B2B eCommerce in Hydraulic Manufacturing
Teresa Herrmann of Bailey International on multi-channel catalog management, the data work behind digital commerce, and building eCommerce expertise in hydraulic manufacturing.