AI in B2B
The community for B2B leaders putting AI to work across commerce, service, sales, and operations.
Where B2B leaders go to figure out AI, together.
B2B NEXT AI is a community network inside the B2B eCommerce Association for practitioners who want to accelerate their knowledge and use of AI. Members share what's working (and what isn't) across product data, search, agentic buying, service, marketing, and internal enablement.
Expect small-group working sessions, candid teardowns of live deployments, a curated vendor short-list, and direct access to peers at manufacturers, distributors, and category-leading platforms.
Members-only workspace for briefings, working groups, and a live directory of AI use cases across B2B.
Latest on AI in B2B
Finding the Intelligence in AI: Where Agents Belong in Manufacturing and Distribution
A lot of manufacturers can now make a part faster than they can tell the customer what it costs. This month a startup called Forgepoint raised $9.8 million to put an AI agent on that problem. It's…
Trevor Pope on Building an AI Harness, Swapping Models Without Rebuilding, and Governing AI Agents in B2B Commerce
Vendors at every trade show now say the same thing: we’re doing AI. Trevor Pope of Optimizely suggests a better question for manufacturers and distributors, which is how an organization’s AI…
Anna Harkins on Visual Parts Lookup, Faster Aftermarket Ordering, and Protecting Parts Revenue for Complex Equipment Manufacturers
When a production line goes down, it never happens during a slow month. It happens at the end of the quarter, when every last order counts. Anna Harkins , General Manager of CDS Visual , has lived…
Slava Kravchuk on Why B2B Companies Get Lost Choosing Technology and How to Close the Journey Gap
Most B2B companies do not fail at eCommerce because they picked the wrong platform. They fail because they never figured out who they were building the experience for in the first place, and then…
Sean McAuliffe on Flash Sales, Sales Commission Psychology, and Turning B2B Call Data Into a Competitive Edge
Sean McAuliffe built a nine-figure exit out of a side hustle selling replacement car keys on eBay, then spent two and a half years as CMO of the private equity-backed group that bought him out.…
Kristina Harrington on Turning Aftermarket Parts and Service Into a Digital Growth Engine for B2B Manufacturers
For most equipment manufacturers, the sale of a machine is not the end of the customer relationship. It is the beginning of one. What happens after that sale, when a part wears out or a piece of…
B2B NEXT AI 2027
The global conference for AI in B2B commerce and transformation.
B2B NEXT AI brings together manufacturers, distributors, platforms, and AI practitioners for three days of case studies, working sessions, and vendor evaluations at Mountain Shadows Resort in Scottsdale, Arizona, March 1–2, 2027.