Rupert Cross
CEO, Lead Consultant & Founder at 5874 Commerce
CEO at 5874 Commerce | Helping B2B Retailers Scale with Data, AI & Composable Tech Architectures
United Kingdom B2BEA Member
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About
As the CEO, Lead Consultant, and Co-Founder of 5874 Commerce, I have spent over two decades building and scaling digital solutions in the ecommerce space. Since founding the agency in 2012, my focus has been on driving global digital transformations for ambitious B2B brands. I specialise in composable architectures, data implementation, and AI-driven enhancements, ensuring our clients can adapt quickly to the future of retail. Coming from a design background, I am a passionate advocate for long-term client partnerships - believing that continuous optimisation and structured data are just as critical as the initial build.