Richard Isaac
Global Director of Search & Discovery at B2B eComemrce Association
Global Director of Search & Discovery at the B2B eCommerce Association
United States B2BEA Member
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About
I've spent 20+ years helping the world's largest B2B companies transform how their buyers find and purchase products online. My focus is search, product discovery, and AI-driven personalization, the revenue levers most B2B companies underinvest in. I created the Personalization Maturity Model, a framework adopted by Fortune 500 enterprises and referenced by industry analysts including Forrester Research. I've also created the B2B Search Maturity Model, giving organizations a practical roadmap for transforming search from an afterthought into a revenue driver.