B2B Academy

Digital Maturity Assessment

Is your digital strategy moving forward or standing still? Get an objective view of where you are today and the biggest opportunities for tomorrow.

Many manufacturers and distributors have invested heavily in digital transformation — new platforms, new tools, new initiatives. Yet many still struggle with low adoption, disconnected teams, competing priorities, and uncertainty about what to do next.

The challenge isn't technology.

It's knowing where you are today and what will create the biggest impact tomorrow.

The Assessment

Get a Clear View of Your Digital Maturity

The B2B eCommerce Association's Digital Maturity Assessment helps manufacturers and distributors evaluate their current digital capabilities across the people, processes, technology, customer experience, and organizational alignment required for long-term success.

Rather than relying on assumptions, you'll receive a structured roadmap for improvement.

Our assessment provides an objective view of:
  • Current strengths and opportunities
  • Areas slowing digital progress
  • Team and organizational alignment
  • Customer adoption readiness
  • Digital capabilities compared to industry best practices
  • Strategic priorities for the next 12–24 months
Deliverables

What You'll Receive

Digital Maturity Evaluation

A comprehensive review of your organization's digital capabilities across key business functions.

Executive Readout

A personalized review session with a B2B eCommerce expert to discuss findings, opportunities, and recommendations.

Strategic Action Plan

Clear next steps prioritized by business impact, organizational readiness, and implementation effort.

Industry Benchmarking

Understand how your organization compares to other manufacturers and distributors on the digital transformation journey.

Who It's For

Designed For

Executive Leaders

Gain clarity on where to invest, where to focus, and how to align your organization around digital initiatives.

Digital & eCommerce Teams

Identify gaps, build stronger business cases, and create a roadmap for future growth.

Sales, Marketing & Customer Experience Leaders

Understand how digital tools, processes, and customer adoption efforts support revenue growth and customer retention.

FAQ

Common Questions We Help Answer

  • Why isn't our eCommerce investment delivering expected results?
  • How mature are our digital capabilities compared to industry?
  • Where should we prioritize future investments?
  • How do we improve customer adoption?
  • How do we better align leadership and digital teams?
  • What capabilities are missing from our digital strategy?
Take the First Step

Digital transformation doesn't begin with technology.

It begins with understanding where you are today.

Request Your Digital Maturity Assessment

Complete the form below and a member of the B2BEA team will contact you to discuss your goals and determine if the assessment is the right fit for your organization.