Industry updates, Technology

Why BigCommerce went big on platform update

The old world of ecommerce technology is shifting away from legacy monolithic platforms limited in adaptability and scalability, and designed primarily for transaction processing.

Instead, ecommerce platform technology is entering into a new development and implementation area utilizing new applications such as headless commerce, artificial intelligence, and advanced analytics. Called by various names such as connected commerce, composable commerce, and Ecommerce 3.0, today’s cutting-edge ecommerce platform technology supports more customizable ecommerce sites and an integrated B2B buying experience with transactions that can occur anytime, anywhere, and on any device.

BigCommerce releases an updated B2B Edition


Lance Owide, B2B general manager, BigCommerce

For ecommerce technology provider BigCommerce, its latest release of B2B Edition — a suite of B2B ecommerce applications for suppliers, manufacturers, distributors, and wholesalers — features a new array of tools and applications called Multi-Storefront (MSF) compatibility. MSF is a B2B buyer portal using applications such as headless commerce to bundle new B2B features into one package.

“With B2B Edition, B2B brands can create buying experiences that help them sell more, convert at a higher rate, and influence repeat purchasing and loyalty,” says BigCommerce B2B general manager Lance Owide.

The updated B2B Edition, which BigCommerce announced this week, offers several updated tools, features and functions, including:

  • Customized purchasing from a single back-end user experience based on a buyer’s specific region, industry vertical and purchasing needs.
  • Purchases with preset price and shopping lists that buyers can configure price and quote (CPQ.
  • Easier reordering such as by company or user and with the ability for users to view past company orders, quotes and lists in one place and upload orders in bulk with a quick order pad feature.
  • Enhanced storefront integrations with any BigCommerce Stencil storefront, or any headless platform connected to BigCommerce such as CMS platforms.
  • An enhanced mobile-friendly buyer portal.

With MSF, organizations can launch and manage multiple storefronts from a single BigCommerce back-end across brands, geographies, and/or customer segments, the company says. The updated buyer portal also automates many administrative tasks, such as managing orders, quotes, and workflows, BigCommerce says.

“B2B brands can create buying experiences that help them sell more, convert at a higher rate, and influence repeat purchasing and loyalty,” Owide says.

BigCommerce also released its first-quarter earnings. For the quarter ended March 31, revenue totaled $71.8 million, up 9% from $66.05 million in the year-earlier quarter. Net loss was $22.1 million, compared to $37.0 million in the first quarter of 2022.

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