TreviPay names a new CMO

TreviPay, a B2B payments provider, has hired Allen Bonde as chief marketing officer. Bonde, who has more than 20 years B2B experience, will be charged with expanding TreviPay’s global footprint with content-driven demand generation strategies intended to drive engagement in target markets, such as technology manufacturing, to better meet the needs of business sellers and buyers. In addition, Bonde will continue to position TreviPay as a prominent player across the financial technology ecosystem including B2B payments, order-to-cash, trade credit and merchant invoicing solutions to develop new clients leads and sales opportunities.

Prior to Joining TreviPay, Bonde was the chief marketing officer for Synthesio Inc., a provider of artificial intelligence-enabled consumer intelligence. Before joining Synthesio, Bonde served as vice president and research director for Forrester’s digital transformation practice, where he focused on the strategies, models, services and enabling tech for boosting digital experience and ecommerce. Bonde has also held leadership roles at start-up and global firms including consultancy eVergance (now part of customer engagement platform provider Verint Systems Inc.), OpenText Corp., a provider of information management solutions, Placester, a builder of websites for real estate agents and brokers, and social marketing pioneer Wyng Inc. Earlier in this career, Bonde worked as a management consultant advising financial services and tech clients.

“As merchants continue to re-evaluate business models to determine how to best digitize processes for the business buyer, TreviPay is thrilled to have Allen’s breadth of experience in emerging technology and digital platforms,” TreviPay chief executive Brandon Spear says in a prepared statement. “Allen adds dynamic leadership as TreviPay continues to expand its order-to-cash technology offerings and B2B payments networks.”

Citing a growing focus on how money flows in the B2B ecosystem, Bonde says TreviPay has a unique opportunity to find the next digital disruptors, connect them with TreviPay’s client community and collectively share the company’s vision for why great commerce experiences start by making payments easier, faster and smarter.


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