Trelleborg rolls on with a new digital platform

A manufacturer of tires for forklifts and related vehicles for the agriculture and construction industries, Trelleborg Wheel Systems introduced an updated ecommerce platform for buyers and dealers.

Trelleborg Wheel Systems is a global supplier of tires and complete wheels for off-highway vehicles and specialty applications. It has launched a new ecommerce platform.

The new My TWS Hub gives dealers faster search for more inventory, is available in 23 languages among other features.

“We’ve been active in the ecommerce space for years and have learned a lot about our customers’ needs and how they make purchase decisions along the way,” Trelleborg president Paolo Pompei told the trade publication Precision Farming Dealer. “Our new, updated My TWS Hub is the latest company innovation that allows dealers to respond more quickly to a fast-changing world.”

The hub offers dealers more intuitive search filters to find tires by brand, segment, or keyword. It also features e-learning and news sections. Furthermore, it offers the ability to communicate with local customer service reps all over the world, according to a post on

Trelleborg AB is a global engineering group focused on polymer technology, with headquarters in Trelleborg, Sweden. It has 21,230 employees and pulls in yearly revenue of 33.8 billion SEK (US$ 3.2 billion).

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