james horne

Managing Director,

Balance Internet


Industry Role


I am open to

Giving Friendly Advice, Networking, Providing Services

Business size focus:

Enterprise, Mid-market


Industry Experience

Construction & IndustrialFashion & ApparelHome Goods & FurnitureManufacturingMedicalRetailWholesale Distribution

Speciality Skills

CTOCustomer ExperienceDigital StrategyDigital TransformationeCommerce PlatformProduct DataSalesSolutions Architecture

Founder & CEO of Balance Internet | B2B eCommerce Specialist & Author

As an Open Source Solutions Architect and online retailer since the 1990’s, I have been involved with digital transformation in government, education, corporations, B2B and Retail for over 25 years. As founder and CEO of Balance Internet, we support 50 Government, Education, Retail, B2B, Franchise and Corporate clients in APAC – most in Melbourne, Sydney, Canberra, Brisbane, Perth, Adelaide and Auckland. Balance Internet is a specialist cloud-based system integrator and we specialise in open source solutions for CMS and Commerce. We are one of the leading implementation partners of Adobe Commerce in APAC.

Technology Experience

Adobe CommerceAkeneoAmazon Web ServicesBigCommerce

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