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Tag: #McKinsey
May
28
Meeting customers where they want
Across a range of industrial markets, from semiconductors to industrial automation…
May
15
How AI is reshaping marketing and sales
Artificial intelligence (AI) and machine learning (ML) continue to push the boundaries…
Apr
14
More B2B buyers want digital purchase options
B2B buyers are very focused and demanding in the digital purchasing experience they…
Apr
11
Use these top tactics for better e-procurement
Procurement leaders who had hoped that macroeconomic conditions in 2023 would make…
Apr
01
Manufacturers put ecommerce center stage
Even though most industrial companies are still in the early days of their digital…
Mar
26
How to accelerate e-commerce growth
Most companies have completed at least a partial shift to digital in response to…
Feb
27
A roadmap for industrial companies going digital
Editor’s note: This article from McKinsey explains in-depth how and why industry…
Feb
06
Buyers make purchasing an online team sport
B2B buyers are often a purchasing team and not just a single individual. And they…
Jan
08
Mckinsey separates B2B fact vs. fiction
The conventional wisdom around B2B ecommerce is due for a reset, according to the…
Nov
30
Change is coming fast to B2B digital commerce
The year ahead will bring several new challenges to B2B ecommerce. And those…
