Tag: #McKinsey

May 28
Meeting customers where they want

Across a range of industrial markets,¬†from semiconductors to industrial automation…

May 15
How AI is reshaping marketing and sales

Artificial intelligence (AI) and machine learning (ML)¬†continue to push the boundaries…

Apr 14
More B2B buyers want digital purchase options

B2B buyers are very focused and demanding in the digital purchasing experience they…

Apr 11
Use these top tactics for better e-procurement

Procurement leaders who had hoped that macroeconomic conditions in 2023 would make…

Apr 01
Manufacturers put ecommerce center stage

Even though most industrial companies are still in the early days of their digital…

Mar 26
How to accelerate e-commerce growth

Most companies have completed at least a partial shift to digital in response to…

Feb 27
A roadmap for industrial companies going digital

Editor’s note: This article from McKinsey explains in-depth how and why industry…

Feb 06
Buyers make purchasing an online team sport

B2B buyers are often a purchasing team and not just a single individual. And they…

Jan 08
Mckinsey separates B2B fact vs. fiction

The conventional wisdom around B2B ecommerce is due for a reset, according to the…

Nov 30
Change is coming fast to B2B digital commerce

The year ahead will bring several new challenges to B2B ecommerce. And those…