Insights & advice

Welcome to Insights & Advice, your go-to source for expert strategies, tips, and best practices to enhance your B2B eCommerce operations. Learn from industry leaders and apply their wisdom to your business.

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Walmart Business Adds TreviPay Invoice Offering: A Strategic Signal for B2B Credit Expectations

This week, Walmart Business announced an expanded Pay by Invoice offering, powered by B2B…

How to get conference approval

How to Get Conference Approval in B2B (and Actually Go)

Let’s be honest, getting approval to attend a conference in manufacturing or distribution isn’t…

The Digital Front Door: Why Great B2B Customer Relationships Start Online 7

The Digital Front Door: Why Great B2B Customer Relationships Start Online

B2B eCommerce is now the first handshake. In manufacturing and distribution, customer relationships have…

The Financial and Operational Impact 11

The Financial and Operational Impact

Digital Is Not Just About Experience. It’s About Profit. There’s a myth in the…

Organizational Readiness and Roadblocks 15

Organizational Readiness and Roadblocks

Digital Doesn’t Fail Because of Tech. It Fails Because You Weren’t Ready. We’ve all…

Rethinking the Sales and Customer Model 19

Rethinking the Sales and Customer Model

Digital Isn’t Replacing Sales Reps—It’s Freeing Them to Be Great It’s the question whispered…

Collaboration B2B eCommerce Product Conent

Why Product Content Optimization Is the Linchpin in B2B Manufacturer–Distributor Relationships

If you’ve spent any time in B2B eCommerce, whether you’re on the manufacturer or…

MightyRep Joins B2BEA as a Vendor Partner, Advancing AI-Powered Lead Intelligence for B2B 25

MightyRep Joins B2BEA as a Vendor Partner, Advancing AI-Powered Lead Intelligence for B2B

The B2B eCommerce Association (B2BEA) is proud to welcome MightyRep as our newest official…

230% Growth. 44% Less Manual Work. Global Expansion in Months 29

230% Growth. 44% Less Manual Work. Global Expansion in Months

Lactalis Named Enterprise Manufacturer of the Year at the 2025 B2B eCommerce Awards When…

You Can’t Outsource Digital Transformation 33

You Can’t Outsource Digital Transformation

You Can’t Outsource Transformation—Here’s Why That Matters There’s a mindset shift every B2B manufacturer…

From 80% Manual Orders to 85% Online in Just One Year 37

From 80% Manual Orders to 85% Online in Just One Year

Birlea Wins Small Business of the Year at the 2025 B2B eCommerce Awards Digital…

+44% Orders. +62% Conversions. NPS 68. 41

+44% Orders. +62% Conversions. NPS 68.

KCS Education Wins User Experience of the Year at the 2025 B2B eCommerce Awards…