Customer experience

Old industries embrace new forms of ecommerce

B2B ecommerce continues to make significant inroads into some of the oldest segments of the industrial US, says a new research report from Billtrust, a provider of cloud-based software and integrated payment processing applications.

Billtrust recently surveyed just over 500 sellers in six established industries including electrical, general contracting, heating, ventilation, and air conditioning (HVAC), janitorial/sanitation and plumbing. In all these industries, ecommerce now accounts for at least one-half of all sales, including janitorial/sanitation at 57%. “It appears that the days of salespeople making rounds to client branches are being replaced by omnichannel digital experiences where deals are secured via the click of a mouse versus the shaking of hands,” according to the Billtrust survey. “While this shift to online was happening at a steady pace prior to the COVID-19 pandemic, the crisis’ onset massively accelerated it.”

The survey also reveals that the vast majority (88%) of wholesalers and suppliers to the contracting, electrical, HVAC, JAN/SAN and plumbing trades have deployed an online ecommerce ordering option.

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The B2B eCommerce Association is a global network and resource hub for B2B practitioners, offering invaluable opportunities to connect and learn. Our mission is to empower manufacturers and distributors in their eCommerce and digital transformation journeys through useful tools, practical resources and exceptional networking opportunities. Join us to thrive in our dynamic industry

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