A manufacturers and distributors guide to B2B eCommerce marketing automation.
What is B2B marketing automation?
PIM, or Product Information Management, is a critical tool for B2B brand manufacturers who want to succeed in today’s competitive digital marketplace. PIM allows these manufacturers to collect, manage, and distribute accurate and comprehensive product information across all sales channels, ensuring that their customers have access to the right information at the right time.
With the rise of eCommerce and the increasing importance of digital channels, product information has become a crucial factor in B2B sales. Customers expect detailed and accurate information about products, and they want to be able to access that information quickly and easily. Without a centralized PIM system, brand manufacturers may struggle to keep up with these expectations, leading to missed sales opportunities, frustrated customers, and damaged reputations.
In short, PIM is essential for B2B brand manufacturers who want to provide their customers with the information they need to make informed purchasing decisions, streamline their operations, and stay ahead of the competition.