TruPar: 8 Million Parts, One Powerful Platform

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Case study overview

TruPar.com, a leading forklift parts supplier with a massive 8 million+ SKU catalog, needed an eCommerce platform that could handle their complex B2B needs, including constantly fluctuating prices and international customers.

Here's how OroCommerce helped TruPar:

  • Automated Pricing: Forget manual price updates! OroCommerce automatically adjusts prices based on real-time manufacturing costs, ensuring accurate pricing always.
  • Fast Shipping Estimates: Customers see instant shipping times and costs based on their location, making it easy to get the parts they need quickly.
  • Multiple Websites, One System: TruPar manages websites for different regions (with different languages, currencies, etc.) all from a single, easy-to-use system.

The results? A 25% jump in online revenue and a 70% boost in average order value. TruPar is changing the forklift parts game with its customer-focused online experience powered by OroCommerce.

Company snapshot

    Region
  • North America
    Industry
  • Automotive & Spare Parts, Machinery
    Technology
  • orocommerce

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