Intershop provides best practices for manufacturing companies looking to optimize their ecommerce operations. It recommends that companies focus on creating a seamless customer experience by offering self-service options, personalized recommendations, and transparent pricing.

They also suggest that companies should prioritize data management and integration to ensure that their ecommerce platform can seamlessly connect with other systems, such as inventory management and order fulfillment.

Additionally, Intershop emphasizes the importance of mobile optimization and responsive design to accommodate the increasing number of customers accessing ecommerce sites on mobile devices.

Overall, the article aims to help manufacturing companies improve their ecommerce operations and drive revenue growth through enhanced customer experiences.