Flexible commerce that connects with customers

Submarine overview

Great commerce requires connection, convenience and creativity; we set out to build a solution that can deliver without compromise.

Submarine emerged from the depths at Disco Labs, long one of the world’s leading Shopify Plus development partners.

After over a decade working with leading ecommerce merchants and solving complex challenges for them, we saw the need for better building blocks for merchants, agencies and developers when it comes to customer experiences that go beyond the transactional.

Originally built as an internal tool to deliver those experiences, Submarine’s now a constantly-evolving platform accessible to all and tasked with making innovative commerce experiences possible for the world’s leading brands.

Company snapshot

    Technology category
  • Middleware
    Company type
  • Private
Social media
    Regions serviced
  • Americas, Australia & New Zealand, Europe, Global, North America
    Deployment model
  • SaaS
    Year founder
  • 2016
    Number of employees
  • 1 - 50
    Market focus
  • Enterprise, Mid-market
    How do you position yourself against your competitiors
  • We’ve built a platform to meet the needs of your business and customers, no matter how demanding or complex. Instead of bending your business logic to meet an off the shelf product, we provide the building blocks for retailers to build a totally customised and flexible experience.


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