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COVID-19 saw a new challenge for Santa Monica Seafood in the way they had to market their products. B2B business wasn't able to boom as much as it had pre-lockdown due to the closure or restrictions of restaurants and venues.
BigCommerce found a way to use ecommerce tools to market direct-to-consumer (DTC) and keep the platform flexible to meet different customer types needs.
Functions like warehouse management, educational resources, customer interaction and more were considered to create a unique and successful ecommerce website.
Find part of the case study online here.