The challenge

PALFINGER, a global leader in lifting solutions, faced the complex challenge of managing a multi-level distribution network and a vast product catalog while striving to enhance customer service and embrace digitalization. Their existing e-commerce solution struggled to keep pace with their growth ambitions and the evolving needs of their customers.

The solution

Recognizing the need for a robust and scalable platform, PALFINGER partnered with Sana Commerce to implement an integrated e-commerce solution that seamlessly connected with their SAP ERP system. This strategic move streamlined their operations, improved customer experience, and empowered their partners.

The results

With Sana Commerce Cloud, PALFINGER achieved widespread adoption, with 80% of customers embracing the platform and 85% reporting it added significant value to their experience.  This translated to a 200% increase in user accounts and a noticeable reduction in customer service inquiries.  By streamlining processes like spare parts ordering with real-time pricing updates, PALFINGER freed up valuable time and resources, allowing them to focus on empowering their partner network.

With Sana Commerce Cloud, PALFINGER has successfully navigated the complexities of its business and elevated its digital commerce capabilities. The integrated platform has not only improved efficiency and customer satisfaction but also positioned PALFINGER for continued growth and success in the global market.