Dunlop Protective Footwear designs, develops, and manufactures footwear for industrial environments. To scale its business, Dunlop made the natural decision to expand online.

With a robust B2B eCommerce solution as a foundation, Dunlop digitized its sales channels, increasing conversion rate by 40% and average order value by 10%.

What makes Dunlop’s eCommerce site successful:

• A responsive website with an easy-to-navigate structure
• The ability to quickly place orders from desktop and mobile apps
• Order history tracking
• Complete stock and pricing transparency
• Integration with fulfillment and business data management software
• Country-specific eCommerce websites ensure Dunlop’s audience gets localized products and promotions