Lavazza by Bluespresso, an authorized dealer of iconic Lavazza beans, coffee machines, and makers in the Benelux area, serves over 2,500 business customers.

In the context of launching a B2C segment for its online store, the company wanted to create a new ecommerce platform, as its current solution prevented future growth and smooth scalability. The main challenge came down to managing a large catalog with over 4,000 product items and customer-specified prices. Moreover, the new solution had to be seamlessly integrated with five other digital platforms across the ecosystem of Lavazza by Bluespresso.

Virto Commerce was chosen as a trusted ecommerce technology provider capable of handling such volume and complexity. As a result, Lavazza by Bluespresso safely replaced its legacy system with Virto's B2B eCommerce Platform.

The company's new ecommerce website smoothly unifies B2B and B2C client segments in a single store, and account managers can easily access customer insights to respond strategically and quickly to customer behavior and save time on manually managing complex catalogs and price lists.