Let's talk about if MACH Alliance is still relevant. What B2B and mid-market brands actually need?
About
From revolutionary idea to rigid ecosystem—let’s talk about it.
📅 Date & Time: April 4, 2025 (15:00 GMT)
📍 Location:
LinkedIn Live
About the Event:
MACH started as a movement—a bold response to the monoliths of legacy commerce. Modular, API-first, cloud-native, and headless—it promised agility and innovation.
But somewhere along the way, something changed.
Now, the MACH Alliance feels more like a gated club than an open revolution. It’s a rigid framework that doesn’t always fit the real-world challenges of mid-market and B2B businesses.
In this live session, we’ll explore:
✅ Where MACH made a real difference
✅ Why it’s losing relevance for many businesses
✅ The myth of “plug-and-play” modularity
✅ What B2B and mid-market brands actually need
✅ The BetterCommerce take—flexibility without the vendor club
Who Should Attend:
– B2B commerce leaders
– eCommerce strategists and architects
– Mid-market brands exploring composable or headless
– Anyone wondering if MACH is still the future—or just a phase
🎤 Bonus:
Live Q&A at the end—bring your questions, challenges, or hot takes.
🔗 Save your spot. Let’s unpack the truth behind the MACH movement.
#B2BeCommerce #MACHAlliance #ComposableCommerce #eCommerceStrategy #DigitalTransformation #TheeCommercePractitioners
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Event description
From revolutionary idea to rigid ecosystem—let’s talk about it.
📅 Date & Time: April 4, 2025 (15:00 GMT)
📍 Location:
LinkedIn Live
About the Event:
MACH started as a movement—a bold response to the monoliths of legacy commerce. Modular, API-first, cloud-native, and headless—it promised agility and innovation.
But somewhere along the way, something changed.
Now, the MACH Alliance feels more like a gated club than an open revolution. It’s a rigid framework that doesn’t always fit the real-world challenges of mid-market and B2B businesses.
In this live session, we’ll explore:
✅ Where MACH made a real difference
✅ Why it’s losing relevance for many businesses
✅ The myth of “plug-and-play” modularity
✅ What B2B and mid-market brands actually need
✅ The BetterCommerce take—flexibility without the vendor club
Who Should Attend:
- B2B commerce leaders
- eCommerce strategists and architects
- Mid-market brands exploring composable or headless
- Anyone wondering if MACH is still the future—or just a phase
🎤 Bonus:
Live Q&A at the end—bring your questions, challenges, or hot takes.
🔗 Save your spot. Let’s unpack the truth behind the MACH movement.
#B2BeCommerce #MACHAlliance #ComposableCommerce #eCommerceStrategy #DigitalTransformation #TheeCommercePractitioners
