Igual scales B2B operations with ecommerce presence

Igual is a French-based hygiene equipment product wholesaler and service provider with seven office locations and more than 40,000 square feet of storage space serving 3,000 customers. Igual seeks to bring transparency to the opaque professional hygiene market so customers can make the right choice for their needs.

With a mission to make a difference in the traditionally offline and opaque health and hygiene supplies market, Igual started its eCommerce platform search with a focus on the customer experience.

Through OroCommerce’s personalized catalog capabilities, it enabled Igual to offer restaurants, hotels, and cleaning companies unique web stores with the information they require.