Häfele expands internationally

A hardware specialist company from Germany, Häfele, saw the potential for growth in global trade and showed great interest in tapping new markets.

To take advantage of this potential, they sought to partner with a team who could develop an easily manageable and standardized B2B commerce platform. Häfele also wanted to provide a digital shopping experience accessible to markets of all sizes and integrate various third-party systems and subsidiaries.

Häfele chose Intershop, a leading e-commerce software provider, to create a centrally managed e-commerce platform, featuring powerful, preconfigured internationalization and localization functions. Added features include personal accounts for B2B customers, seamless integration into existing systems, and intelligent search that automatically displays comparisons and suggestions of products.

Häfele was satisfied with the Intershop Commerce Platform's scalability and variety of standard functions. Today, the hardware specialist successfully operates 38 online stores worldwide via its central e-commerce solution.