As a certified minority business enterprise, ezOfficePlus LLC wanted to find a marketplace where it could sell office equipment and supplies, IT technology, and services. The newly founded company wanted to find a venue where it could competently communicate what it offered as an online reseller in a way that was more successful than word-of-mouth and door-to-door sales. As a small business, it needed a cost-effective way to grow its business while enabling vertical market sales.