Embracing digital, but keeping it personal

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Case study overview

Whether intelligent dispensers filled with tools or shelves that replenish themselves thanks to automated reordering: Würth welcomes digitization like almost no other company. Intershop's e-commerce solution is at the heart of this strategy providing the needed flexibility and stability.

However, despite all its commitment, Würth's management doesn´t lose sight of the most important thing in wholesale: personal customer contact.

Company snapshot

  • Europe
  • Industrial & construction
  • Intershop