CUI wholesales zone heating products, like decorative appliances, grills, fireplaces, and gas equipment. CUI serves a wide range of specialty hearth and home dealers throughout the country's northeastern, eastern, and southeastern parts.

Online ordering has become the preferred method of finding information and placing orders rather than contacting a salesperson. This prompted CUI to look for a B2B eCommerce platform that was more cutting-edge.

CUI decided to move to Channel Software, which delivered robust functionality and an easy customer experience. Today, CUI has an impressive site and they continue to make adjustments and enhancements, knowing that the ecommerce platform will support them moving forward.