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Known as the biggest competitor to Amazon in France, Cdiscount launched their B2B specific portals for specific customers. Cdiscount PRO gives the opportunity to professional buyers to access to a marketplace of professional sellers and Cdiscount new or used products.
Cdiscount PRO needed to find a technical platform that offered a simplified customer journey despite their complex business workflows. They were looking for a smooth storefront experience for their customers, where they would be able to receive their personalized catalogs and prices without directly contacting a sales representative.
OroCommerce offers an easy-to-use front end that focuses on the customer journey. OroCommerce also offered a B2C-like user interface which reduced user training time and increased customer adoption.