As the Brita online store so elegantly demonstrates, Intershop Commerce Suite integrates seamlessly with third-party content management systems—even in the cloud. The Brita brand platform features a responsive front-end that is delivered using the Magnolia content management system. The new e-commerce system has been running since late August 2017 on Intershop Commerce Management 7 in the Microsoft Azure cloud.

A long-established brand, Brita is a global leader in water filtration products. In many countries, it is synonymous with filtered drinking water.