Сhallenge: As the largest petrochemical company in the Americas, Braskem sought to modernize its entirely offline business model. Their goal: create a self-serve online customer portal, despite uncertainty about customer adoption in a traditionally offline industry.

Solution: Braskem partnered with AAXIS and OroCommerce to develop a phased approach:

• MVP and Validation: A minimum viable product (MVP) site tested customer demand, revealing a strong appetite for digital purchasing.
• Scalable Platform: OroCommerce's robust B2B feature set enabled rapid deployment of a branded "EDGE platform" offering real-time order tracking and shipment information.
• Iterative Development: Small customer groups were gradually onboarded, allowing Braskem to gather feedback, test features, and  integrate enhancements based on user needs.

Results:

• 274% growth in sales entry
• 300% growth in customer platform adoption
• 20,000 hours saved annually on manual order processing

Impact:

The EDGE platform transformed Braskem's customer interactions, providing unprecedented transparency and efficiency. By embracing a gradual onboarding strategy and leveraging OroCommerce's flexible architecture, Braskem successfully transitioned to a digital-first business model, solidifying its position as an industry innovator.