Ruben Mink and Tim van Hattem have extensive experience as B2B sales leaders at Sana Commerce.
Ruben (Chief Revenue Officer) and Tim (EVP of Enterprise) talk with people in your shoes all day and know the issues you are facing as well as the opportunities you are looking to capture. They have the know-how to help you leverage ERP-integrated e-commerce to capture your team’s untapped sales potential.
In this podcast, they dive deep to reveal the secret knowledge they've gained as seasoned sales leaders and how teams like yours can build upon it for success.
Mastering sales efficiency: Insights from sales leader Martyn Evans
Apr 24, 2023
When Martyn Evans joined juvenile goods supplier Phil&Teds, he knew leveraging an ERP upgrade could unlock a more efficient web store that kept customers coming back. ERP-integrated e-commerce could help unlock just that.
In the latest episode of B2B E-Commerce Accelerated, Martyn discusses with Tim and Ruben how ERP-integrated e-commerce provided customers with a seamless experience during the pandemic. Martyn has helped Phil&Teds drive efficiency and adoption with a web store that delivers personalised and reliable experiences.
What’s more, Martyn wanted to ensure his sales teams felt empowered with the change and could use the web store to empower their work. Want to hear more about how Martyn helped his sales teams drive customer adoption? Check out the episode to learn his story.
3 reasons B2B sales struggle with ecommerce adoption
Mar 13, 2023
The first episode focuses on adoption, which is still one of the biggest challenges faced by the B2B e-commerce industry. Customers want the most seamless, reliable experience possible. However, B2B e-commerce adoption isn’t always easy to achieve, and businesses commonly fall back into old ways of operating if they aren’t able to provide their customers with the same level of service they are used to receiving offline.
Getting your B2B sales teams excited about selling online
Mar 27, 2023
Launch your new B2B e-commerce store and open up endless opportunities for your sales teams. But what happens when internal resistance gets in the way of leveraging its benefits?
B2B sales leaders often assume that sales reps are simply resistant to e-commerce, but it's not that simple. The new generation of sales reps understands the necessity of a functioning online channel, but resistance arises when things don't work as they should. In the 2nd episode of B2B E-Commerce Accelerated, Ruben Mink and Tim van Hatten dive into how sales leaders can encourage internal adoption and help their teams to reach the targets.
Get ready to learn how to turn your sales team into enthusiastic advocates for your B2B e-commerce platform!
Blazing a trail to sales adoption with B2B ecommerce
Apr 10, 2023
When Dave van der Pasch joined feed supplier Mijten, he could see an incredible opportunity to become more competitive. But he needed ERP-integrated e-commerce first.
In the latest episode of B2B E-Commerce Accelerated, Dave discusses with Tim and Ruben how he led the family-owned business to pivot their operations toward the future. Through ERP-integrated e-commerce, Dave has helped Mijten leap ahead of the competition by providing the sales team with automation tools that make their lives easier.
Even more impressive, Dave was able to do all this without sacrificing the personal customer relationships the clients of Mijten had come to expect. Want to hear more about how Dave helped focus the sales team's talents at Mijten? Check out the episode for his unique insights.