Launching a B2B ecommerce platform is just the beginning of scaling your business’s digital operation – true success comes from ensuring your customers adopt and actively use your B2B ecommerce platform.

But what does successful customer adoption look like, how do you measure it and how does it impact your roadmap into the future?

In this session, Hugh Pembroke will explore how defining clear adoption goals, segmenting customers strategically, and designing tailored user experiences can drive long-term success. Understanding the key customer segment that the first iteration of your platform is built for is critical – adoption needs to be targeted, intentional, phased and data-driven. 

Key discussion points include:

• Defining Adoption Success – The metrics to focus on and setting expectations.
• Building an Adoption Roadmap – Prioritise what’s essential now vs. future upgrades.
• Measuring Impact – The key metrics to measure success.
• Optimising the Experience – Determine which features are needed now, and what can follow later.
• Best Practices – Real examples of successful customer adoption strategies.

By focusing on a well-defined adoption strategy, you’ll have a clear mechanism to track progress to guide your digital roadmap moving forward while demonstrating to your business ROI on the new platform.

Reserve your spot today.

Who should attend?
This webinar is designed for B2B merchants, eCommerce managers, and digital transformation leaders who have recently launched or migrated to a new B2B eCommerce platform. This session will provide the insights and strategies you need to succeed if you want to drive customer adoption, streamline operations, and maximise your platform’s ROI.