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Resource overview
This guide from Intershop highlights key drivers for success in B2B digital commerce, including the importance of creating a customer-centric strategy, providing a personalized and seamless experience across channels, leveraging data and analytics to inform decision-making, and investing in technology and partnerships to drive innovation and efficiency. The article argues that companies that prioritize these drivers will be well-positioned to succeed in the increasingly competitive B2B ecommerce market.
