IT & Electronics B2B eCommerce

Get insights and learn how the IT and electronics supply sector is transforming through eCommerce and digital.

Demand for an online channel in the IT & electronics industry is growing alongside customers’ expectations around efficiency, transparency, and accuracy. Put simply, it’s no longer an option to offer eCommerce and online self-service for your customers. Your B2B customers are already buying online and shifting their spend to suppliers who can deliver the best end to end customer experience.

IT & electronics B2B ecommerce case studies

Case study

Xerox has been a leading provider of document management services and solutions for over 50 years. Faced with an e-commerce solution that was showing its age, the company had to choose between upgrading the existing system and replacing it with a new one. Xerox took the second route and migrated to Intershop’s e-commerce solution.

Case study

Founded in 1985 as a small operation conducting business, Petra Industries is now leading the industry in distributing consumer technology products for over 800 brands to tens of thousands e-tail and retail partners.

Case study

As a global technology leader focused on driving innovations and exceeding customer expectations, Epson America, Inc. is continuously looking for new ways to improve its digital agility. One big step in that direction was to bring all of its B2B and B2C storefronts onto one platform. 

Key benefits of ecommerce for IT & electronics

More Industry Case Studies

IT & electronics B2B ecommerce Trends & Statistics


B2B buyers conduct research online before making a purchase


Prefer to make repeat purchases through online channels


Believe buying from a website is more convenient than buying from a sales rep

Resource: The coming shakeout in industrial distribution, McKinsey, Forrester/Internet Retailer B2B Buyer Channel Preference Survey

It was important to deliver initial wins across Asia, showcasing full control over the customer experience. We needed agility across multiple segments of the platform, and a sustainable cost structure that would pave the way for our global deployment plan.

Herriot Stobo | HP Asia-Pacific