Automotive & Auto Parts B2B eCommerce

Get insights and learn how the automotive and auto parts supply sector is transforming through eCommerce and advanced technology.

Demand for an online channel in the automotive & auto parts industry is growing alongside customers’ expectations around efficiency, transparency, and accuracy. Put simply, it’s no longer an option to offer eCommerce and online self-service for your customers. Your B2B customers are already buying online and shifting their spend to suppliers who can deliver the best end to end customer experience.

B2B automotive & auto parts case studies

Case study specializes in forklift parts sales for any make, brand or type of forklift. Their extensive database of forklift parts and customer-focused webstore disrupted their field by automating a traditionally offline industry.

Case study

As in any other B2B area, online revenues in the Automotive Aftermarket are growing at an unprecedented rate. In 2019, the e-commerce size in this sector exceeded $8.7 billion and is expected to grow steadily over the next years. To meet the high demand for online ordering, Highline Aftermarket LLC needed to establish a scalable 24/7 online channel. The existing solution limited the growth of the business, lacked flexibility and didn’t have the self-service shopping features their customers needed.

Case study

Discover how REV’IT increased its customer service with its new Sana e-commerce platform.

Key benefits of ecommerce for automotive & auto parts

More industry case studies

Automotive and Auto Parts B2B Industrial Statistics


B2B buyers conduct research online before making a purchase


Prefer to make repeat purchases through online channels


Believe buying from a website is more convenient than buying from a sales rep

Resource: The coming shakeout in industrial distribution, McKinsey, Forrester/Internet Retailer B2B Buyer Channel Preference Survey

70 to 80 per cent of customers conduct research for a new purchase online. COVID only reinforced this. That’s where we need to create a positive experience.

Johan Van Langendonck | Bridgestone