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Self-service in B2B eCommerce refers to the ability of customers to access and manage their own accounts and transactions without the need for human intervention. Self-service capabilities typically include features such as online account creation, product browsing and ordering, order tracking and history, payment processing, and customer support. Self-service can be accessed through the e-commerce platform’s website or mobile app, and is designed to provide customers with a convenient and efficient way to manage their transactions and inquiries. Self-service capabilities are particularly important in B2B, where transactions can be complex and involve multiple stakeholders and approvals. By providing self-service options, B2B e-commerce platforms can reduce the burden on their customer support teams and enable customers to quickly and easily access the information and services they need, 24/7. Self-service features can also help to improve customer satisfaction and loyalty by providing a seamless and consistent experience across all channels. However, it is important to ensure that self-service features are user-friendly and intuitive, and that customers have access to adequate support and guidance when needed.