PWA stands for “Progressive Web App” and it is a type of web application that combines the best features of traditional websites and native mobile apps. In the context of ecommerce, a PWA is a web application that provides a fast and engaging shopping experience for customers on mobile devices, without requiring them to download a native app.

PWA for ecommerce typically have features such as fast loading times, offline functionality, push notifications, and the ability to be added to a user’s home screen. These features improve the user experience and can increase engagement and sales for ecommerce businesses.

One of the key benefits of using a PWA for ecommerce is that it provides a consistent user experience across different platforms, such as desktops, tablets, and smartphones, without the need for separate native apps. This can save ecommerce businesses time and money in development and maintenance costs, while still providing a high-quality shopping experience for customers.