Front end

In the context of B2B e-commerce, the front end refers to the part of the e-commerce platform that the business customer interacts with directly. This includes the user interface, design, and functionality of the website or application that the business customer uses to browse and purchase products or services from the supplier. The front end of a B2B e-commerce platform is responsible for displaying products, facilitating product search and filtering, adding items to the shopping cart, displaying the checkout process, and handling payment processing, as well as providing features such as customized pricing, contract management, and integration with the customer’s procurement systems. It is also responsible for providing a seamless and engaging user experience that encourages the business customer to complete their purchases and return to the site in the future. The front end of a B2B e-commerce platform is often developed using front-end web technologies such as HTML, CSS, and JavaScript, and is designed to be accessible and responsive across a range of devices and screen sizes used in business settings.