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Direct-to-consumer (DTC) is a business model in e-commerce where a manufacturer or brand sells products directly to consumers through an online store, bypassing traditional retail channels such as brick-and-mortar stores or third-party marketplaces. The DTC model allows brands to have complete control over the customer experience, from product development and marketing to sales and customer support. By selling directly to consumers, DTC brands can build a closer relationship with their customers and gain valuable insights into their preferences and behaviors. This can help them to develop more targeted marketing and product strategies, as well as provide a better customer experience. DTC brands also often offer unique products or customization options that are not available through traditional retail channels.