DAM stands for “Digital Asset Management” and in the context of ecommerce, it refers to the process of organizing, storing, and distributing digital assets such as product images, videos, and other multimedia content that are used in the online store.

DAM systems provide a central location for ecommerce businesses to manage their digital assets, allowing them to easily find and reuse content across different channels and platforms. This can improve the efficiency of content creation and reduce the risk of errors or inconsistencies in branding and messaging.

DAM systems can also provide tools for optimizing and customizing digital assets for different channels and devices, such as resizing images or adjusting video formats for mobile devices. This can improve the user experience and increase engagement and sales for ecommerce businesses.