Bundling

In eCommerce, bundling refers to the practice of offering two or more products or services together as a package deal at a discounted price compared to if they were purchased separately. Bundling is a common pricing strategy used to increase the average order value and encourage customers to purchase additional products. Bundling can be done in a variety of ways, such as offering complementary products together, offering products with different price points together, or offering products that are frequently purchased together. For example, a electronics seller might bundle a laptop with a printer and offer a discount on the total price of the bundle. Bundling can be an effective way to drive sales and increase customer satisfaction by offering a convenient and cost-effective way to purchase multiple products at once. However, it is important for sellers to carefully consider the pricing and selection of products in a bundle to ensure that it provides value to the customer and does not cannibalize sales of individual products.