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Average Order Value (AOV) is a metric used to measure the average value of each order placed by a customer on an eCommerce platform. It is calculated by dividing the total revenue generated by the number of orders received over a given period of time. AOV is a key performance indicator (KPI) that helps businesses understand their customers’ purchasing habits and the effectiveness of their marketing and sales strategies. By analyzing AOV, B2B eCommerce businesses can identify opportunities to increase revenue, such as cross-selling and upselling, and optimize their pricing and promotional strategies to drive customer loyalty and repeat business.