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Australia’s First B2B Marketplace for SMBs Launches as TradeSquare

Small to medium-sized businesses (SMBs) are set to experience a first for Australia as a new platform launches offering them the ease and convenience of online shopping for work-related purchases.

TradeSquare, an Australian-owned and focussed platform links vendors and wholesalers with small businesses seeking brands in hospitality, healthcare, retail, education, childcare and more, allowing them to source products and services with ease.

Currently featuring 350+ curated local vendors and more than 100,000 products and services, TradeSquare is promising to build a smarter wholesale buying experience for SMBs in one location.

Founded by Nati Harpaz, former managing director of Catch Group, and entrepreneur Einat Sukenik, the service is supported by Mirakl and the Mirakl Marketplace Platform.

“Our mission is to give small businesses in Australia the power to get what they need quickly and easily from a single, simple digital platform, so they can spend less time sourcing supplies and more time serving their customers,” said founder and CEO Einat Sukenik. “As we considered the alternatives, it was clear that Mirakl was the best choice to deliver on that mission with the scalable solution and unmatched expertise that will empower us to grow and our small business customers to prosper.

Sellers on the platform benefit from a feature-rich portal to power their online business, offering an easy-to-use online sales channel to reach the untapped SMB market. Buyers enjoy discounted wholesale pricing and low minimum order quantities with no contracts and 60-days interest-free credit courtesy of a partnership with Zip Biz

The cloud-based service also allows businesses to support local vendors, something that’s become important to many Australian businesses during recent times. The platform allows organizations to transact directly with pre-vetted vendors and continue to grow their own business while supporting the local economy.

Mirakl and TradeSquare have partnered closely together on the design, configuration, implementation and launch of the project, configuring Mirakl’s solution to meet TradeSquare’s needs. With the Mirakl Marketplace Platform and its certified pre-built connector to Adobe Magento, the platform came to life in less than four months.

The launch of TradeSquare adds to Mirakl’s rapidly-expanding footprint in Australia, which already includes retail and eCommerce leaders like Bunnings Warehouse and Catch Group.

“We are building Australia’s number-one B2B marketplace, and Mirakl is the only partner that offers us everything that we need to make that happen,” said Nati Harpaz, co-founder and non-executive director at TradeSquare. “There’s no true competitor to the functionality and scalability of Mirakl’s technology, and with the knowledge and experience that Mirakl has developed from supporting the world’s top B2B organizations, they’re the best and only choice for TradeSquare as we work to achieve our goals.”


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